What Is "nofollow" And How To Use It?

by **Adminkunlex** Wed Dec 04, 2019 8:47 am

nofollow is a value that can be assigned to the rel attribute of an HTML a element to instruct some search engines that the hyperlink should not influence the ranking of the link's target in the search engine's index. It is intended to reduce the effectiveness of certain types of internet advertising because their search algorithm depends heavily on the number of links to a website when determining which websites should be listed in what order in their search results for any given term.

Concept and specification

The nofollow value was originally suggested to stop comment spam in blogs. Believing that comment spam affected the entire blogging community, in early 2005 Google's Matt Cutts and Blogger's Jason Shellen proposed the value to address the problem.
The specification for nofollow is copyrighted 2005–07 by the authors and subject to a royalty-free patent policy, e.g. per the W3C Patent Policy 20040205, and IETF RFC 3667 & RFC 3668.
nofollow these links generally won't be used for ranking, crawling, or indexing purposes.
<a href="http://www.example.com/"
rel="nofollow">Link text</a>
rel="sponsored"
Now you can mark your outbound link as rel="sponsored" for all your paid or sponsored links.
Which will be consider as nofollow links.
<a href="http://www.example.com/"
rel="sponsored">Link text</a>
rel="ugc"
As per updates from Google you can mark now
rel="ugc" for your user generated content. WordPress
[6]is planning to launch rel="ugc" in their next update.
They will convert all blog comments in to rel="ugc".
<a href="http://www.example.com/" rel="ugc">Link
text</a>

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